Latest news from Fiwe

Fiwe is entering a partnership with Salesforce. The partnership strengthens Fiwe's ability to help customers connect customer data with master data and product information, and to build the data foundation needed for more efficient ways of working and for AI agents that add real value in day-to-day work.

Fiwe is entering a partnership with Relewise, a platform for search, personalization and product recommendations. The partnership strengthens Fiwe's ability to help customers create more relevant buying experiences that convert into more sales, in both B2B and B2C.

Data quality is about making sure fields are filled in. Information quality is about making sure that what is written, shown and described actually adds up. Fiwe is now launching Inteller, an AI-powered service that reviews product information as a whole, identifying contradictions and implausible values before they reach customers.

Fiwe has entered into a partnership with Snowflake, a leading cloud-based data platform for analytics, data sharing, and data-driven decision-making. The partnership is part of Fiwe’s Data Intelligence initiative and strengthens its ability to help organizations build a modern and unified foundation for their data operations.

Fiwe has entered into a partnership with Databricks, a leading platform for advanced analytics and AI. The partnership is part of Fiwe’s Data Intelligence initiative and strengthens its ability to help organizations build modern data platforms that deliver real business value.

We're launching Syntra Utbenat, a new short format of our podcast Syntra. Each episode takes a concept from the world of data and AI and breaks down what it actually means in under ten minutes.

We are launching Syntra – a new podcast from Fiwe where we explore the intersection where people and technology meet, and how it shapes the way we work today and in the future.

As we look back on 2025, we would like to thank all our customers, partners and colleagues. This year, we have chosen to donate our Christmas gift to the Swedish Childhood Cancer Foundation (Barncancerfonden).

We are pleased to welcome Mikael Bohlin in the role of Key Account Manager at Fiwe. With a combination of technical expertise and solid experience working close to various organisations’ business processes, he becomes an important addition to our ambition to help our customers deliver products successfully to their markets.

Salesforce has completed the acquisition of Informatica, a global leader in data integration, data quality and Master Data Management (MDM). The deal strengthens Salesforce's commitment to a more cohesive data platform for AI-driven businesses.

Onboarding of product data has long been a manual and difficult-to-automate bottleneck. With new technological advances, it is now possible to interpret and structure data in completely new ways. Fiwe now launches Onboarder — an AI-powered cloud service that solves real-world problems for retailers and suppliers by reducing manual labor, shortening time-to-market and making everyday life simpler.

After nearly two decades of development and close cooperation with customers and partners, is Fiwe now taking the next step on the journey. Today we launch our new vision and website — a clear step towards the future.

Fiwe strengthens its focus on business development by bringing together core functions in a new Business Development organization. Mitra Javadzadeh is appointed Head of Business Development with responsibility for driving growth, developing new offerings and creating long-term customer value.

Fiwe summarizes some insights from the newly released e-barometer for Q1 2025, published by PostNord in collaboration with HUI Research.

Nordström Group, a company that dates back to 1914, takes the next step in its digitalization. Together we implement a PIM system to enable enrichment of the product form

Here you will find three new demos that quickly and easily demonstrates how our tools can streamline your work with product information - all in less than one minute