Guided Selling
Your best sales expert, digitized
The more complex a product or project is, the greater the uncertainty of the customer. Whether it's choosing the right product from hundreds of options, planning a large construction project, or tailoring a custom-made solution, the risk of making a mistake is often the biggest barrier to a purchase.
What if you could meet every customer with a digital expert who listens, understands and guides them all the way to a safe and correct decision? This is the essence of Guided Selling. We help you digitize your experts' unique knowledge and transform it into an intelligent guide that creates value at every step of your customer's buying journey.
Capture the customer's unique needs
A digital guide collects data on the customer's situation, preferences and problems through a series of intelligent questions. At the same time, technical product data and the business rules that govern which combinations are possible are retrieved.
Business value:
Deeper customer insight, a more qualified set of requirements and reduced risk of mis-buying.
Translate needs into concrete solutions
The system analyzes customer responses and matches them against product attributes and your expert logic. This process transforms the customer's needs into one or more concrete and fitting product recommendations, a complete material list or a flawless configuration.
Business value:
Higher conversion and increased order value through relevant and qualified recommendations.
Present a trustworthy and personalized recommendation
The guide communicates a clear and reasoned recommendation to the customer, often with explanations as to why the solution fits their specific needs. This creates a sense of security and expertise, which dramatically simplifies the purchase decision.
Business value:
Increased customer satisfaction, strengthened trust and fewer questions to customer service.
An intelligent guide for every buying journey
The best salesperson knows that every customer’s needs are unique. That’s why a great sales conversation is rarely about presenting a list of products – it’s about asking the right questions to understand the customer’s real challenge. Our philosophy is to digitalize that exact dialogue. Depending on the buying journey, this intelligent guide can take different forms, always with the goal of making the complex simple.
For customers facing a wide assortment, the guide acts as a needs analyst. Instead of forcing customers to understand technical specifications, it asks questions about usage and context to recommend the product that best solves their problem.
When a customer is planning a larger project, such as building a deck, the guide becomes a digital project manager. By entering their conditions, the customer can receive exact material calculations and an automatically generated, complete bill of materials, from the largest components to the smallest screws, along with proactive advice on smarter material choices.
For your most customizable products, the guide transforms into a powerful product configurator. It leads the customer through all available options, ensures that all technical dependencies are met, and generates a production-ready specification in real time, complete with pricing and visualisation when needed.
Regardless of the form it takes, the outcome is the same: a customer who feels understood and confident in their decision. This builds trust, increases conversion, reduces returns, and creates long-term loyalty.
Why Fiwe is your partner for Guided Selling
Transforming expert knowledge into an effective digital guide requires more than technology alone; it requires a partner who understands both your business and your customers’ reality.
A strategy that digitizes your expertise
Our work begins by capturing the invaluable knowledge of your specialists. We help you structure and transform their experience – whether technical, creative or project-based – into a digital logic that creates a scalable and unique competitive advantage.
A powerful and flexible technology
With over 20 years of experience, we know that one size does not fit all. We provide a robust and flexible technical solution that can act anywhere from simple advisor to advanced calculation and rule engine. Our strength is our understanding of the big picture, where we ensure that your guide interacts seamlessly with your existing systems to create a frictionless and automated data flow.
A partnership that creates measurable business value
Our goal is always for your investment to deliver tangible results. We work as a long-term partner to ensure that your guide not only works at launch, but is continuously optimized to meet new customer needs and business goals. Together we build a solution that strengthens your relationship with the customer and creates new paths to profitable growth.
Ready to take the next step together with your data?
We help you transform data into information and communication that truly makes a difference – for your workflows, decision-making and product offering.
Explore our areas of expertise
Collect, enrich and distribute your product information to build stronger brands, accelerate time-to-market and deliver convincing customer experiences.
We help you digitize your experts’ unique knowledge and turn it into an intelligent guide that creates value at every step of the customer journey.
A strategic and commercial engine that ensures your brand is always presented at its best – in every channel.
Create order, trust and accountability in your information management.
Robust and scalable solutions that handle B2B complexity and turn it into a simple and effective buying experience.
Collect, structure and quality-secure your data for better decisions, more efficient processes and long-term customer relationships.
Search solutions designed to interpret intent and understand your customers’ world turning their queries into successful conversions.
Use the knowledge a customer shares to create simpler, smarter and more relevant buying experiences.