Data Experience

From data-driven insights to outstanding customer relationships

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What do we mean by Data Experience?

For us at Fiwe, Data Experience is not a single feature within an e-commerce solution; it is the entire ecosystem of strategies and technologies required to create a superior customer experience. It is the art of transforming your data and information into meaningful, value-creating interactions at every digital touchpoint. We see it as the final, decisive link in the chain – where well-organised data is transformed into a feeling and a relationship.

The key to success in a connected world

Today’s customers expect relevance, simplicity, and value in every interaction. Succeeding in digital commerce is therefore about more than simply being online; it is about delivering relevance, simplicity, and value at every touchpoint.

A successful digital business rests on a solid foundation of accurate and well-organised data. This information is then enriched into an engaging story through rich product content and inspiring visual assets.

That story is presented through a powerful and robust transaction engine, built to handle even the most complex B2B logic. To help customers easily find what they need, you need an intelligent search function that understands their intent — not just the words they type. For more complex decisions, customers need guidance from a digital expert, and to make the experience truly memorable, it must be tailored and personalized to the individual.

Taking a holistic approach to Data Experience is an investment in your relevance and long-term competitive strength.

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What a successful Data Experience gives you

A successful digital business drives increased sales, stronger customer relationships, and more efficient processes – while also strengthening your brand and making you faster to market.

Stronger brand and customer loyalty

Build trust by delivering a consistent, professional, and personalized experience across all your channels.

Increased sales and conversion

Create relevant and frictionless buying experiences that make it easier for customers to shop.

Higher efficiency

Automate manual processes and create an agile organization that can quickly act on new business opportunities.

Faster time-to-market

Launch new products and campaigns faster with full control over your data and content.

Better decisions

Use data from customer interactions to gain deeper insights and make smarter, more proactive business decisions.

Happier customers

Give your customers the digital tools they need to interact with you easily and effectively.

Fiwe – your partner for a data-driven customer experience

Succeeding with Data Experience is about more than technology. It requires a partner who understands your business, sees the bigger picture and has the technical expertise to bring your vision to life.

We understand the big picture

We see Data Experience as a connected ecosystem. Our real strength lies in understanding how every component – from PIM and MDM to search and personalization – must work together to create maximum value in every customer interaction.

Deep technical expertise

With 20 years of experience and partnerships with market-leading platforms, we have the deep technical competence required to build robust and scalable solutions. We guide you toward the right technical choices that fit your unique needs – today and tomorrow.

A partnership built for success

Your success is our success. We work in close partnership with you not only to implement a solution, but to build long-term capability within your organization. We challenge and support you to ensure you become genuinely data-driven and ready to meet the demands of the future.

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Areas of expertise

How we help you

E-commerce

Robust and scalable solutions that handle B2B complexity and turn it into a simple and effective buying experience.

Digital Asset Management

A strategic and commercial engine that ensures your brand is always presented at its best – in every channel.

Personalization

Use the knowledge a customer shares – knowingly or unknowingly – to create simpler, smarter and more relevant buying experiences.

Guided Selling

We help you digitize your experts’ unique knowledge and turn it into an intelligent guide that creates value at every step of the customer journey.

Intelligent search

Search solutions designed to interpret intent and understand your customers’ world – turning their queries into successful conversions.

Ready to take the next step together with your data?

We help you transform data into information and communication that truly makes a difference – for your workflows, decision-making and product offering.