Intelligent search
Understand what your customers mean, not just what they write
The search bar is often the first and most important interaction a determined customer has with you. Incorrect results are rarely just a missed click, it leads to lost customers. Traditional search, which looks for matches on the typed words with some tolerance for misspellings, is no longer enough.
Today’s customers expect a search experience that is as smart and perceptive as an experienced salesperson. For us at Fiwe, an intelligent search function is one of the most powerful engines for conversion and customer satisfaction, not just a technical feature. We build search solutions designed to interpret intent and understand your customers’ world, turning their queries into successful purchases.
Index all available product information
A modern search engine collects and indexes all available data about your products, from part numbers and technical specifications in your PIM to marketing texts and metadata. Your entire range and all your content will thus be searchable.
Business value:
Ensures that your entire offer is available and that no products remain hidden.
Interpret the search query and create relevance
The search engine uses AI and logic to understand customer intent, deal with synonyms, typos and everyday speech. It transforms the raw search query into an intelligent and relevant priority list of the most likely products.
Business value:
Faster path to the right product, a dramatically improved user experience and fewer dropouts.
Deliver an immediate and accurate dialogue
The search results are immediately communicated to the customer in a clear way, with relevant filters and previews. This creates a quick and effective dialogue that helps the customer navigate further and make a purchase decision.
Business value:
Higher conversion, increased customer satisfaction and reduced frustration.
A search engine that thinks like your customer
Customers rarely search the way your product catalogue is structured. They use everyday language, industry jargon, make spelling mistakes, or describe a problem instead of a product. An intelligent search engine must be able to handle the human factor.
Our philosophy is to build a search experience that goes deeper and understands context, just like an expert in a physical store would. This is about more than spelling corrections and synonyms. It’s about embedding a deeper understanding of your specific domain.
A search solution we implement learns that a nail gun and a brad nailer are related tools, and that a customer searching for “waterproof jacket for the forest” expects to see products with specific technical membranes, even if they didn’t use those words.
Above all, it’s about interpreting customer intent based on the context available. A logged-in HVAC installer searching for “coupling” should see entirely different results than a private consumer entering the same query. By factoring in customer data, purchase history, and behaviour, the search engine can present truly relevant and personalized results.
The outcome is a frictionless experience where customers quickly find what they’re looking for – building trust and driving both higher conversion and long-term loyalty.
Why Fiwe is your partner for smarter search
A truly intelligent search function requires a partner who understands that the best technology is useless without high-quality data and a genuine customer insight.
A tactical plan that transforms search into sales
We view search as both a strategic and tactical business tool. Our process starts by analysing how your customers search and what the data reveals about their behaviour. With those insights, we design and configure a solution where the goal is not only to deliver relevant results, but to actively drive sales and highlight the products that matter most to your business.
An intelligent engine powered by your product data
Our unique strength lies in our understanding of the entire digital ecosystem. A smart search experience is fully dependent on structured and rich product information. With our deep expertise in PIM and Data Management, we ensure that your search engine has the high-quality fuel it needs to filter, facet, and rank products in a way that creates real value for the customer.
A partnership for continuous optimization
A search engine is never “finished.” New products are added, and customer search behaviour evolves constantly. We act as a long-term partner to continually analyse search data, act on reports of zero-result searches, and fine-tune the engine’s logic. Together, we ensure that your search function is not only smart at launch, but becomes increasingly intelligent and valuable over time.
Ready to take the next step together with your data?
We help you transform data into information and communication that truly makes a difference – for your workflows, decision-making and product offering.
Explore our areas of expertise
Collect, enrich and distribute your product information to build stronger brands, accelerate time-to-market and deliver convincing customer experiences.
We help you digitize your experts’ unique knowledge and turn it into an intelligent guide that creates value at every step of the customer journey.
A strategic and commercial engine that ensures your brand is always presented at its best – in every channel.
Create order, trust and accountability in your information management.
Robust and scalable solutions that handle B2B complexity and turn it into a simple and effective buying experience.
Collect, structure and quality-secure your data for better decisions, more efficient processes and long-term customer relationships.
Search solutions designed to interpret intent and understand your customers’ world turning their queries into successful conversions.
Use the knowledge a customer shares to create simpler, smarter and more relevant buying experiences.