Applied Artificial Intelligence
From structured data to intelligent action
What do we mean by applied AI?
The key to unlocking the value of your data
For nearly twenty years, Big Data has held great promise — but much of that potential has remained untapped. Many organisations have accumulated massive volumes of data without being able to turn it into real business value. Where we once relied on large teams to process, enrich, and structure data, we now have an entirely new engine: AI. And like any advanced engine, it requires high-quality, clean fuel to perform.
Our success with AI is built on a fundamental truth we have followed for 20 years: everything starts with organized, structured, and context-rich data.
This foundation of well-managed information across your PIM, MDM, and e-commerce systems is what enables us to apply AI with precision and real impact. We do not believe in attempting to solve everything at once with a single AI initiative. Instead, our approach is to identify a specific process, or even a single process step, where AI can create significant value.
It might involve automatically categorizing thousands of products, generating personalized recommendations, or optimizing your search function to understand true customer intent. By systematically applying these narrow, specialized AI tools one by one, we scale intelligence and efficiency across your entire value chain – from foundational data to meaningful, informative communication.
What applied AI gives you
Handled correctly, data makes a difference across your entire organisation – from faster launches and better decisions to lower costs, simpler compliance, and smoother collaboration between teams.
Let AI handle time-consuming tasks such as data classification, image tagging, and content creation.
Analyze customer behavior in real time to deliver truly individual shopping experiences and recommendations.
Identify patterns, trends, and anomalies in large data sets to support faster and smarter business decisions.
Power smarter search functions and more relevant digital guides that understand true customer intent.
Free your employees from repetitive tasks so they can focus on strategy, creativity, and customer relationships.
Fiwe – your partner in intelligent transformation
Succeeding with AI is less about the algorithms themselves and more about the tactical and technical foundation they rely on.
We understand the big picture
Our unique strength is that we view the entire digital business as a connected ecosystem. We know that a successful AI initiative depends on the quality of your master data, your product information, and your e-commerce platform. This holistic perspective allows us to apply AI where it creates true, measurable value.
Deep technical expertise
With 20 years of experience building the foundations of digital commerce, we have the deep technical competence needed to understand what data AI requires to succeed. We combine this solid expertise with cutting-edge knowledge of modern AI platforms to deliver robust and scalable solutions.
A partnership for success
We are not a “black box” AI vendor. We work in close partnership with you to identify the initiatives with the greatest potential, start small to prove value, and then scale success over time. Our goal is to build your long-term capability to work data-driven and intelligently.
Explore our areas of expertise
Collect, enrich and distribute your product information to build stronger brands, accelerate time-to-market and deliver convincing customer experiences.
We help you digitize your experts’ unique knowledge and turn it into an intelligent guide that creates value at every step of the customer journey.
A strategic and commercial engine that ensures your brand is always presented at its best – in every channel.
Create order, trust and accountability in your information management.
Robust and scalable solutions that handle B2B complexity and turn it into a simple and effective buying experience.
Collect, structure and quality-secure your data for better decisions, more efficient processes and long-term customer relationships.
Search solutions designed to interpret intent and understand your customers’ world turning their queries into successful conversions.
Use the knowledge a customer shares to create simpler, smarter and more relevant buying experiences.
Ready to take the next step together with your data?
We help you transform data into information and communication that truly makes a difference – for your workflows, decision-making and product offering.