Product Information Management (PIM)
Gather, enrich, and distribute your product information to build a stronger brand, accelerate time-to-market, and deliver compelling customer experiences.
Today's customers don't just expect to find a product; they want to experience it. They seek detailed information, inspiring images and a story that convinces. This experience must be equally strong and consistent across all channels.
Product Information Management (PIM) is the central platform where you transform your products from rows in an ERP system into rich, selling experiences. For us at Fiwe, PIM is all about giving you control of your most important story, that about your products, and ensuring that it reaches out and creates value in every touchpoint with your customer.
A single source for all product information
A PIM system gathers, structures and centralizes all product data from various sources such as business systems and vendor portals. The result is a “single truth” for each product, eliminating information silos and uncertainty.
Business value:
Reduced administration, fewer internal errors and a solid foundation for all product management.
Transform data into a buying experience
When all core data is accurate and gathered, it can be enriched with selling and emotional content. Marketing texts, images, videos and product relationships are added to transform technical facts into a compelling buying experience.
Business value:
Faster time-to-market for new products and higher conversion rates in digital channels.
Ensure consistent storytelling in all channels
With a central source for all enriched product information, you can ensure that customers get a consistent and accurate view of your products, regardless of channel. The information is tailored and distributed efficiently to e-commerce, marketplaces, social media and printed materials.
Business value:
Strengthened brand, increased customer satisfaction and fewer costly returns.
Where the product becomes a story
A product is so much more than an item number and a price. It's a solution, an ambition, a feeling. But that potential can easily be lost if the information is locked up in technical systems or dispersed between departments. Our starting point is that a successful PIM initiative is more about people and processes than about data and systems.
Together with you, we identify which product enrichment processes make the most difference to your business. For some, it's about being able to communicate complex technical data in a simple way to reduce the number of support requests. For others, it's about being able to quickly create seasonal promotional material to boost sales. By focusing on these concrete, value-creating goals, we ensure that your PIM system becomes a vibrant and creative platform, not a technical database.
This is where we build processes that allow your product data to flourish. We create efficient flows where the basic data from your ERP system is enriched with market texts, translations, images and any other information that turns a property into an advantage. This gives your teams, from product managers to marketers, the tools to collaborate and create the unified, trust-inspiring experience that modern customers demand.
Why Fiwe is your tactical PIM partner
Implementing a PIM system is one thing. Making it the heart of your digital commerce requires something more.
A commercial strategy, not just a data model
Our focus is always on how PIM can strengthen your business. We help you design a tactical plan for your product information that directly links to your commercial goals, such as increased conversion, personalization and more effective marketing. We ensure that your PIM solution is designed to respond to customer needs and create a measurable impact on the last line.
A platform integrated into your commercial reality
Our technical expertise extends far beyond the PIM system. With over 20 years of experience, we understand the totality of the digital commerce landscape. We ensure that your PIM interacts seamlessly with your ERP system, customer data and e-commerce platform, so that data flow becomes an engine for your entire customer journey, not a technical bottleneck.
We build strong teams, not just systems
Our goal is for your organization to become autonomous and innovative in its handling of product information. We work closely with your teams to establish new, agile ways of working and transfer the knowledge necessary to maximise the value of your investment. We are a long-term partner that gives you the tools to improve your business and gain the trust of your customers, every day.
Ready to take the next step together with your data?
We help you transform data into information and communication that truly makes a difference – for your workflows, decision-making and product offering.
Explore our areas of expertise
Collect, enrich and distribute your product information to build stronger brands, accelerate time-to-market and deliver convincing customer experiences.
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A strategic and commercial engine that ensures your brand is always presented at its best – in every channel.
Create order, trust and accountability in your information management.
Robust and scalable solutions that handle B2B complexity and turn it into a simple and effective buying experience.
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