New strategic initiative in business development — Mitra Javadzadeh is appointed Head of Business Development

Fiwe is now bringing together its core functions in a joint Business Development organization to further strengthen the company's ability to drive growth and development,. The aim is to create a more clear structure for how the company develops its offering, identifies new business opportunities and ensures maximum customer benefit.

In connection with this strategic initiative, Mitra Javadzadeh is appointed Head of Business Development. Mitra has been part of Fiwe since 2024 and has over the past year played a key role in developing the company's business initiatives. In her new role, she will be given overall responsibility for coordinating efforts to identify market trends, develop new offerings and business models, and ensure that Fiwe's offering is commercially attractive and relevant to the market.

The Business Development department now brings together the company's main key functions - from product portfolio and supplier management to sales and Excellence Center - with the goal to create a common understanding and direction around how Fiwe delivers value to its customers.

“This structure makes us even more involved in how we develop our offering and meet the needs from the market,” says Daniel Jonsson, CEO at Fiwe. “Mitra has already demonstrated strong leadership skills and strategic ability, and I am confident that she will drive this function with both energy and clarity.”

“We are currently seeing a market window where we have the ability to deliver services of great value, faster and at a lower cost” says Mitra Javadzadeh. “We have a fantastic team at Fiwe and I look forward to develop, together with our clients, services that simplify processes and help drive profitability.”