2026 is here and it's time to future-proof your business with smart features that solve your everyday frustrations. Here are five features that not only save you time and money – they also improve quality and make your business more competitive.
1. Ensure data quality: Avoid risks and frustrations with inaccurate data
Can you trust your data today?
How do you ensure that the right text ends up on the right product? Are you sure that all the data published, such as measurements and specifications, is really accurate? A common example is incorrect units of measurement — a length stated as 200 cm instead of 200 mm can create misunderstandings and problems for both customers and internal processes. Incorrect data not only affects the customer experience, but can also damage your brand and trust.
Problems with incorrect and incomplete data
Incorrect or incomplete data is a recurring problem for many businesses. When important product information is missing or incorrect, it can lead to lost customers, increased returns and inefficiencies. It is difficult to build trust with customers if the information cannot be trusted.
The solution: Smart Data Quality rules
With the help of advanced data quality solutions, you can ensure that the information is not only available, but also accurate and relevant. Smart data quality rules can automatically identify anomalies, such as incorrect units of measurement or missing attributes, and flag them before the information is published. This gives you the confidence that the data you share with your customers is of the highest quality.
The result: Security and reliability
By implementing data quality solutions, you minimize the risk of errors and ensure that all data leaving your system is reliable. This creates not only a better customer experience but also a solid foundation to drive your business forward. Learn more about how you can ensure data quality in your PIM using AI – and create security in every interaction with your customers.
Some of the benefits:
- Improved customer experience with accurate information
- Strengthened internal processes and better decision-making
- Reduced risk of errors and misunderstandings
2. Automated Supplier Management: Streamline processes and eliminate manual data onboarding
How much time does it take to deal with incomplete data?
How often do you and your suppliers need to manually adapt data to make it work in your systems? Providers may send data in different formats that do not fit your requirements, resulting in time and resources being wasted on manual handling. Wouldn't it be better if this process could be handled automatically?
A smart solution for everyone
With an automated solution, suppliers can easily submit their data, regardless of format. Instead of forcing suppliers to create specialized files or adapt to your systems, data can be mapped and reviewed automatically. All they have to do is send their information -- the rest is handled by technology.
Give value back to suppliers
Automation not only makes your work easier, but also creates added value for suppliers. What if they can instantly get a report back showing how their data has been mapped and what possible errors were identified? It strengthens cooperation and gives them a tangible benefit from working with you.
Efficiency and incentives in focus
With automated data entry, you save time, reduce manual labor, and improve relationships with your suppliers. At the same time, providers get a clear incentive to send their data in a simple way, creating a smoother workflow for all parties.
Some of the benefits:
- Reduced manual work
- Better data quality and fewer errors
- Faster workflow and higher productivity
3. Automated product enrichment: Get more done with less resources
Self-written texts are gold — but at what cost?
Creating unique and consistent texts for each product is invaluable for both the customer experience and SEO. But let's be honest — it's a huge challenge to write texts for hundreds or thousands of articles, especially when they also have to be translated for different markets. It is a time-consuming work that often limits the capacity of the team.
Let AI take care of the heavy work
Using AI-powered tools, you can automate large parts of the product enrichment process. AI generates basic texts and creates translations, drastically reducing manual labor. This frees up time for your team to focus on what really matters—reviewing and adjusting to ensure all texts are of high quality and tailored to your specific needs.
More markets, less effort
Expanding into new markets no longer has to be an overpowering task. AI makes it easy to create consistent and locally-adapted texts, opening doors for faster international growth. Your resources can be used for strategic development instead of repetitive work.
The result: More efficient work and better SEO
Automated product enrichment not only gives you time back – it also improves your visibility online. With consistent and high-quality texts, your SEO is strengthened, which attracts more customers and increases sales. It's a solution that saves time, increases productivity and drives business results.
Some of the benefits:
- Save resources through automation
- Better customer experience with accurate and consistent product information
- Ability to adapt quickly to new markets
4. Identify and match replacement items: Meet customer needs without hassle
Missed opportunities in customer purchases
You know that your customers often purchase products from other wholesalers, even though you offer equivalent — and sometimes even better-priced — alternatives. The challenge is identifying these opportunities and crafting a competitive offer. Manually matching items across different product ranges is time-consuming and often becomes a barrier for your sales team to take action.
Automated item matching — faster and easier
With the help of smart article matching tools, you can automatically translate the customer's list of purchased products into a corresponding list of your own offers. The tools analyze item data and suggest relevant replacement products based on equivalence, price and other parameters. This eliminates the need for manual searching and makes it possible to quickly shape a concrete offer.
Support for sellers, even outside their expertise
Replacement tools give your salespeople the ability to work effectively even with product categories they do not specialize in. They can instantly create custom quotes and focus on building relationships with the customer instead of spending hours searching for the right replacement products.
The result: Faster business and better customer satisfaction
Automated item matching makes it possible to quickly deliver complete and competitive quotes. It strengthens the relationship with the customer, increases your chances of winning business and helps you take market share from your competitors. A solution that saves time, increases efficiency and creates new business opportunities.
Some of the benefits:
- Improved Customer Satisfaction with Fast Responses
- Reduced risk of lost sales
- Stronger relationships with customers through better service
5. Automated 24/7 Counseling: Be available anytime
Lost sales opportunities due to complex products
How often do customers struggle to find the right products for a more complex purchase? They may need a combination of items to assemble a complete solution, but aren’t able to match everything on their own. This can lead to lost sales opportunities or customers buying the wrong products — resulting in frustration and unnecessary costs
Guided selling from the start
With automated advice (Guided Selling), you can help customers make the right choice right from the first contact. This feature that generates accurate purchase lists and guides the customer through the process eliminates guessing games and ensures each purchase matches their needs. This saves time for customers and reduces the risk of incorrect orders.
Higher customer satisfaction and increased sales
When the customer quickly and easily finds the right products, they feel more confident and satisfied with their purchase. In addition, automated consulting can lift incremental sales by suggesting supplemental items that the customer did not know they needed. This creates added value that strengthens customer loyalty and drives sales.
The customer experience of the future — 24/7
With a smart solution that guides customers regardless of the time of day and day of the year, you are always available to meet their needs. Automated consulting frees up resources for your team and makes it possible to offer first-class service without increasing workload. The result? Fewer missed sales opportunities, satisfied customers and improved profitability.
Read more about our Guided Selling solutions.
Some of the benefits:
- Increased customer satisfaction with 24/7 availability
- More efficient handling of frequently asked questions and customer concerns
- Improved customer experience and strengthened brand
Summary: Your roadmap for 2026
By implementing these five features in 2026, you will avoid some of the most common frustrations that can give you unnecessary headaches. Automation and smart tools are no longer “nice-to-have” - they're critical to staying relevant in a competitive marketplace.
Want to know more about these features and how they can create value for your organization? Get in touch and we'll tell you more.
