Webinar

Efficient management of product descriptions with AI

AI is transforming the way we create product descriptions—faster, smarter, and more efficiently. In this webinar, you will learn how to manage growing product assortments and market demands with AI-driven solutions that integrate seamlessly into your existing workflows and systems.

2025-03-01 12:00
-
13:00
Webinar
Glenn Svanberg
,
Produkttexter som översätts i en mockup på en skärm.
Efficient management of product descriptions with AI

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AI redraws the playing field for text production — are you keeping up?

In today’s fast-paced e-commerce landscape, it is crucial to deliver unique and engaging product descriptions in multiple languages across multiple markets. Many companies struggle to balance creating high-quality product texts while keeping the cost of production and translation reasonable. This challenge is particularly evident for businesses operating in multiple markets with ever-growing product assortments.

In this webinar, we explore how AI solutions can streamline the creation and translation of product descriptions. We also demonstrate how these solutions ensure quality and integrate seamlessly into workflows. This is essential for any company managing product descriptions today and wanting to stay ahead in a rapidly evolving market.

Efficient, high-quality, and consistent text production with AI

Learn how AI can help automate and streamline the creation and translation of product descriptions while ensuring accurate market adaptation across multiple languages. We will discuss how the right tools can maintain a consistent tone of voice and create customer-tailored texts.

Integrate with existing systems and processes

Using AI tools for product texts comes with challenges. If done incorrectly, it can lead to information silos and inefficient processes. In this webinar, we will dive into how you can integrate AI text production and translation into your existing processes and systems effectively, helping you avoid common pitfalls.

Raw data, human oversight and continuous improvement

By using raw data directly from sources like your PIM system, you can generate and translate product descriptions with high accuracy, ensuring consistent quality. But what is the difference between generating text from raw data and translating an existing text?

This webinar will explore the differences between these methods and highlight how AI can generate translations directly. We will also discuss how your team’s product knowledge plays a key role in ensuring the quality of the output.

What you will learn in this webinar?

  • How AI can streamline the creation and translation of product descriptions using raw data as a foundation
  • The differences between text generation and translation—and when each method is most suitable
  • How to integrate AI into your existing processes and systems, such as PIM systems
  • Practical examples and insights to ensure high quality and consistency in product texts

Speakers

You will hear from Glenn Svanberg, Developer and Innovation Advocate at Fiwe. Over the past few years, Glenn has developed and helped numerous clients stay at the forefront of AI-specific features and solutions related to product information, e-commerce, and PIM systems. Gain Glenn’s top insights and practical tips for efficiently integrating AI into the creation and translation of product descriptions.

What you'll learn:

How AI can streamline the creation and translation of product texts based on unprocessed data.
The differences between text generation and translation — and when the different methods are best suited.
How you can integrate AI into your existing processes and systems, such as PIM systems.
Practical examples and insights to ensure high quality and consistency in product texts.

Speakers:

Glenn Svanberg
Glenn Svanberg
AI Developer & Innovation Advocate

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