Smarter and more personalized promotions across all channels
IBM Watson Campaign Automation (formerly Silverpop) is one of the leading solutions on the market for marketing and campaign automation, lead management, and personalized messages and campaigns across all channels. It’s easy to connect multiple data sources and create a marketing database that allows for sophisticated, dynamic customer segmentation. Watson Campaign Automation features a powerful user interface with dashboards for greater customer insight, multiple scoring models, A/B testing, web tracking, CRM and CRS integration, and great opportunities to execute campaigns via email, SMS, and in digital channels. With IBM’s smart tool UBX (Universal Behavior Exchange), included in the solution, you can facilitate the exchange of data over the internet using different social networks, for example. And with Watson Campaign Automation, you can also include web-based support for budgeting and tracking as well as for designing campaigns and customer journeys with the Journey Designer.
The solution is completely cloud-based and can quickly boost upsells and improved customer loyalty. Contact us for more information.