A more personal, relevant customer experience
In today’s increasingly digital and fast-paced business environment, marketers face challenges like rapidly growing data, multiple channels, and greater customer expectations around a relevant and meaningful customer experience. We offer market-leading, flexible solutions that help you create a more personalized customer experience using both qualitative and quantitative data.
We offer solutions that help you – based on increased customer insight – to create smarter, more personal, and more effective messages and promotions in digital and physical channels alike. We work with several of the leading platform providers in digital marketing, marketing automation, and lead management.
OUR PLATFORMS AND SOLUTIONS
IBM – Watson Marketing Operations
For planning, budgeting and follow-up of all marketing activities
If you’re looking for a tool that supports planning, budgeting, resource allocation, execution and, not least, follow-up of all your marketing activities, then IBM Watson Marketing Operations (formerly Unica) is the right solution. The system has a user-friendly interface and solid workflow support that make it easier for both internal and external resources to work and deliver in the processes around the marketing department. With IBM Watson Marketing Operations, you also get powerful capabilities to follow up and analyze the results and outcomes of your campaigns.